|
Wednesday, July 24, 2002
While strolling the streets of a recent Chicago neighborhood fair in search of some interesting food, I came across a brilliant step forward in marketing. A Slavic restaurant was selling something called cevapcici -- a pita stuffed with beef, lamb, pork, onions, and topped with salt and pepper. It's a complicated thing, not familiar to your average pedestrian. So, how to advertise this in the most simple, yet eye-catching way? This is what they came up with:
Let's face it -- menu designs are typically so boring. Entree name, description underneath, price to the right. Why not mix it up a bit? We could follow the lead of these folks, and put all of our dishes in rebus form. It'd alleviate the trouble of being able to picture what a dish consists of, and it'd give the menu a little more color and shape.
An aside: on a recent trip to my local butcher, I noticed an advertisement for cevapcici on the wall. Next time, I'll have to get it.
posted by sandor weisz at 3:54 PM | 7 comments
Tuesday, July 23, 2002
Joe writes in with a comment about our trivia discount idea:
While on vacation in Florida this spring, we went to a dive seafood place. It had old trivial pursuit cards in a little dish on each table. We asked each other the questions while waiting for the beer and food to arrive. It was a blast. Do with it what you will.
A bar near my apartment employs the same technique. It's a great idea, one that I wouldn't have any problem enacting at our place. But if we're going to offer conversation defibrillators, why stop at Trivial Pursuit? Let's also offer up cards extracted from Balderdash, Pictionary and Taboo boxes. If all that doesn't give our customers enough to talk about, then I'm afraid they don't deserve to be talking to each other anyway.
(Hmmm, it's apparently game week here at M.O.A.R. Tomorrow: rebuses!)
posted by sandor weisz at 1:25 PM | Comment?
Monday, July 22, 2002
No, why didn't I think of that?
posted by sandor weisz at 11:51 AM | 3 comments
[ HOME ] [ ARCHIVES ] [ ABOUT ] [ CONTACT ] [ DONATE ]
|
|
«
chicago blogs
»
|
